We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage, and includes the page’s title and URL. Additionally, a clean site navigation and structure can also lead to sitelinks appearing in Google search results.
External links
Off-page SEO refers to actions taken outside your website to improve search engine rankings. It builds authority and credibility by showing search engines that others value your content. SEO plays a crucial role in ensuring your website reaches the right audience. In addition to search visibility, SEO drives quality traffic, improves user experience, and helps you stand out in search results.
- Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites.
- That said, having a responsive website that can adapt to any device someone views it from is imperative.
- The task list of SEO improvements will show you which issues are the most important ones as eliminating them will have a noticeable impact on your SEO performance.
- After analysis, the tool will help you format your content for optimal user experience and suggest changes based on an overall content quality score.
- This can help it rank for more keywords and bring more traffic as a result, too.
- Naturally, when a new post is published, it’s an orphan page to start with.
Chunk Your Content to Maximize Readability
These elements must be optimized to earn organic traffic, improve search engine rankings, and ensure better visibility. On-page SEO deals with optimizing individual web pages to improve their search engine rankings and user experience. Technical SEO involves optimizing the technical aspects of your entire website. The goal is to ensure it’s crawlable, indexable, and performs well from a technical standpoint. H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page. Internal linking also offers an opportunity for keyword placement.
Bonus #1: Find Question Keywords
When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword. Every big Google algorithm update is designed to better identify SEO Anomaly quality.
By placing it in the URL, Google will understand the context of your page better. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword. It wouldn’t be relevant to the user’s query because it doesn’t focus on changing tires. If a user searches, “how to change a flat tire,” they expect to end up on a page that provides them with that information.
Using a logical URL structure will make your website easier to navigate, ultimately resulting in a great user experience. Meta descriptions are those small pieces of text that can be found below the title on the search engine results page. Creating good title tags will boost your on-page SEO efforts significantly, here are a few ways to create the perfect page titles. Furthermore, Google recently announced a new system of generating titles for search engine results. This new system dynamically generates search results titles based on a number of on-page factors. The H2 tag is useful for dividing long pieces of text into smaller subsections.