Instead, use them to promote research you’ve conducted which will amplify your off-page SEO efforts. Build a database of reporters and others in the media (bloggers, radio personalities, podcasters, etc.), and make them aware of what your brand is doing. In addition, media outlets, influencers and journalists are always seeking unique research.
Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Domain authority is a great way to measure your website’s SEO performance in a quantitative way. A domain authority score of 40 and above is generally considered good.
- This stuff is part of on-page SEO but do you remember what we’ve previously said about on-page and off-page SEO?
- Enter your keyword, click “Search,” then scroll to the SERP Analysis section.
- There’s little advantage in creating backlinks from home improvement sites if you are working around the gadgets and electronics industry.
- If you have a solid internal linking structure in place (like topic clusters), these new visitors can be strategically led to your most important content.
- On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users.
A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP. SEO Anomaly Did you like this tutorial, if yes please share it with your friends on Facebook, Twitter & Google Plus? Of course, the link value might not be great since the type of link you get through blog comments is mostly a no-follow link.
Off-page SEO strategies to boost your rankings
Off-page SEO plays a pivotal role in establishing your website’s credibility and authority across the internet. By focusing on key off-page strategies, JetRank ensures your business garners visibility, traffic, and long-term SEO success. Regular audits keep your content accurate and authoritative, helping your site gain the trust of users and search engines. It boosts visibility and helps your brand reach a vast audience, improving recognition and familiarity. An effective way to build backlinks is by addressing unlinked brand mentions. Publishing a well-written blog post on a reputable site is invaluable, and earning a backlink from high-quality sites makes it even better.
Reciprocal links simply mean that two sites each have a link pointing to the other. When it’s the result of an intentional exchange, it’s an effective off-page SEO strategy. It’s a way for both sites to gain visibility, authority, and a backlink. Look at metrics like referral traffic and social shares to measure the effectiveness of your guest posting strategy. Use email marketing, social media, press releases, blog posts, and your network to spread the word about your event.
Just make sure to find influencers whose audience aligns with your target market and whose content reflects your brand’s values and goals. You can also get daily, weekly, or monthly email updates on new brand mentions. Or set up custom alerts based on triggers like an unusual spike in mentions.
Factors that can impact on-page SEO include:
Then, focus on checking off the tasks one by one to increase brand awareness and authority. The strategies in this guide should give you everything you need to start improving your site’s off-page SEO signals. For example, in our guide on LSI keywords, I asked our designer to create this graphic. A while back, Google search team analyst Gary Illyes stated that both links AND mentions can help determine a site’s E-E-A-T. If you want to get started with YouTube, I recommend reading my YouTube SEO guide to optimizing and ranking videos.
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Talking about brand mentions, we know that in order to be even countable for LLMs, we know that you have some kind of mention elsewhere. So is it brand quotes or thought leadership quotes or your digital PR efforts or anything that can actually bring some valuable mentions to you as a brand? We’re talking about be part of the conversation, be part of the discussions, professional discussions. So let’s talk about your product pages and what big site hierarchization looks like.
Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. While social media may not directly impact your rankings in search results, it can attract more attention to your brand, grow your audience, and increase engagement.
“Off-page” also refers to all activities that occur on other pages that don’t physically exist on your website (such as social media, Quora answers and forum posts). Beyond helping with SERPs ranking, off-page SEO also helps you build brand-name awareness. The reason off-page SEO is so crucial to SERPs ranking is that Google uses links throughout the Internet as a way to understand how authoritative your site is. You might start by entering Mailchimp’s homepage in a competitive analysis tool like Ahrefs’ Site Explorer and looking for replicable links in the Backlinks report.