Although many SEOs may tell you that on-page issues like those with meta descriptions aren’t a big deal, I personally think it is part of good SEO housekeeping. Also, an audit can highlight technical problems your website has that you may not be aware of, such as hreflang errors, canonical issues, or mixed content problems. Understanding issues found within a technical audit allows you to analyze a site fully and come up with a comprehensive strategy. On the other hand, most of the pages ranking for “best headphones” are blog posts and guides. This indicates that searchers are in learning mode, not buying mode. Most pages ranking for “headphones” are product or category pages.

It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content. This is the entry-level audit suitable for beginners or those with limited resources.

Find SEO Issues

On the other hand, social media marketing is centered around building relationships and engaging with your audience on platforms like Facebook, Instagram, X, and LinkedIn. To succeed with programmatic SEO, SEO Anomaly each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked.

On-page SEO audit

While this doesn’t represent a complete link audit, we recommend a few quick link checks to make sure you aren’t leaving rankings behind. Content isn’t often considered “technical” SEO, but many technical issues with the content itself can impact indexing and rankings. Beyond the quality of the content itself, these technical issues need to be checked and addressed. With that in mind, your first step should be to ensure that your business has an active Bing Places profile. If search engines can’t crawl your website properly, they can’t index your content, and you won’t get the rankings and traffic you aim to achieve with SEO. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages.

Page speed tests simplified.

• When you create a new project on site audit, it will instantly start scanning your site and once it’s done, you’ll get the following report.
• To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one.
• Make sure that all your links work properly, that they are relevant, healthy and with proper keywords.
• If someone hears about your business and then searches for related keywords online, they should be able to find you easily.

You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter). Next, address any severe content issues (like thin content or duplicate pages that might be hurting you). Then move to enhancements and optimizations that can boost performance.

Instead, use them to promote research you’ve conducted which will amplify your off-page SEO efforts. Build a database of reporters and others in the media (bloggers, radio personalities, podcasters, etc.), and make them aware of what your brand is doing. In addition, media outlets, influencers and journalists are always seeking unique research.

Because we know how tough marketing can get, we’ve created this handy guide for you based on our 25++ years of experience in the industry. Now it’s time to discover the other 102 steps that will get more organic traffic flowing to your website. Domain authority is a great way to measure your website’s SEO performance in a quantitative way. A domain authority score of 40 and above is generally considered good.

• This stuff is part of on-page SEO but do you remember what we’ve previously said about on-page and off-page SEO?
• Enter your keyword, click “Search,” then scroll to the SERP Analysis section.
• There’s little advantage in creating backlinks from home improvement sites if you are working around the gadgets and electronics industry.
• If you have a solid internal linking structure in place (like topic clusters), these new visitors can be strategically led to your most important content.
• On-page SEO, also known as on-site SEO, is the process of optimizing webpages and their content for search engines and users.

A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP. SEO Anomaly Did you like this tutorial, if yes please share it with your friends on Facebook, Twitter & Google Plus? Of course, the link value might not be great since the type of link you get through blog comments is mostly a no-follow link.

Off-page SEO strategies to boost your rankings

Off-page SEO plays a pivotal role in establishing your website’s credibility and authority across the internet. By focusing on key off-page strategies, JetRank ensures your business garners visibility, traffic, and long-term SEO success. Regular audits keep your content accurate and authoritative, helping your site gain the trust of users and search engines. It boosts visibility and helps your brand reach a vast audience, improving recognition and familiarity. An effective way to build backlinks is by addressing unlinked brand mentions. Publishing a well-written blog post on a reputable site is invaluable, and earning a backlink from high-quality sites makes it even better.

Reciprocal links simply mean that two sites each have a link pointing to the other. When it’s the result of an intentional exchange, it’s an effective off-page SEO strategy. It’s a way for both sites to gain visibility, authority, and a backlink. Look at metrics like referral traffic and social shares to measure the effectiveness of your guest posting strategy. Use email marketing, social media, press releases, blog posts, and your network to spread the word about your event.

Just make sure to find influencers whose audience aligns with your target market and whose content reflects your brand’s values and goals. You can also get daily, weekly, or monthly email updates on new brand mentions. Or set up custom alerts based on triggers like an unusual spike in mentions.

Factors that can impact on-page SEO include:

Then, focus on checking off the tasks one by one to increase brand awareness and authority. The strategies in this guide should give you everything you need to start improving your site’s off-page SEO signals. For example, in our guide on LSI keywords, I asked our designer to create this graphic. A while back, Google search team analyst Gary Illyes stated that both links AND mentions can help determine a site’s E-E-A-T. If you want to get started with YouTube, I recommend reading my YouTube SEO guide to optimizing and ranking videos.

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Talking about brand mentions, we know that in order to be even countable for LLMs, we know that you have some kind of mention elsewhere. So is it brand quotes or thought leadership quotes or your digital PR efforts or anything that can actually bring some valuable mentions to you as a brand? We’re talking about be part of the conversation, be part of the discussions, professional discussions. So let’s talk about your product pages and what big site hierarchization looks like.

Google’s own “How Search Works” reports that, “The most basic signal that information is relevant is when a web page contains the same keyword as the search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant”. While social media may not directly impact your rankings in search results, it can attract more attention to your brand, grow your audience, and increase engagement.

“Off-page” also refers to all activities that occur on other pages that don’t physically exist on your website (such as social media, Quora answers and forum posts). Beyond helping with SERPs ranking, off-page SEO also helps you build brand-name awareness. The reason off-page SEO is so crucial to SERPs ranking is that Google uses links throughout the Internet as a way to understand how authoritative your site is. You might start by entering Mailchimp’s homepage in a competitive analysis tool like Ahrefs’ Site Explorer and looking for replicable links in the Backlinks report.

Think about what will actually fit into your workflow and deliver real results. Most of these alternatives offer free trials, so take them for a test drive before committing your hard-earned cash. At the end of the day, the best Surfer SEO alternative is the one that helps you create better content that actually ranks—without giving you a headache in the process. Looking to take your content strategy from good to extraordinary?

If you’re looking for an affordable all-in-one tool to SEO Anomaly solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t. An SEO keyword tool like KWFinder helps you find long-tail keywords that have a lower level of competition.

Take advantage of this tool when trying to decide which keywords to use for blog content or landing pages. If you’re an SEO beginner on a budget, Google’s SEO tools are a great starting point because they’re free and simple to use, although with a slight learning curve. We named it the most user-friendly SEO software in our list of the best SEO software because it has intuitive navigation and easy-to-understand dashboards. One of the most obvious benefits of using Google Search Console for debugging your website is that it’s made by Google, the main player of search engines. The data you collect via the Google Search Console is from Google, so you’ll know it’s accurate.

Best Free SEO Tools Reviewed In 2025

The platform also offers a Pay-as-you-go model for Rank-Ready AI Documents starting at $3.50 per document. Team collaboration features that don’t make you want to pull your hair out? The interface is refreshingly clean—no more getting lost in a maze of complicated charts and graphs.

Combining insights from different tools helps build a clearer picture of your website’s performance. SEOMator is one of those lesser-known yet powerful free tools. Its name may not be as widely mentioned as some of the bigger players, but SEOMator is rich in features. The interface is bright and clear, which helps newcomers find their way around. Many SEO tools can be quite cluttered, but SEOptimer presents data in an easily digestible way.

• One major deterrent for some individuals might be the cost of using Clearscope.
• They’ll take the time to understand your business, industry, and audience to create an SEO strategy that suits your needs and budget.
• ChatGPT is perfect for solopreneurs, bloggers, and small teams who need quality content without the premium price tag.
• Create a correct robots.txt file instantly so search engines know how to crawl your website.

Keyword Suggestion Tool

The Agency plan costs $98 per month, the Pro plan is $45, and the Starter plan is $25. Many SEOs rely on Ahrefs for their link building and keyword research needs. The toolset is comprehensive, yet easy to use, making it a great choice for both beginners and experienced SEOs.

Counting Characters Google SERP Tool

Ahrefs is the gold standard for agencies prioritizing backlink analysis and technical SEO. Its unmatched data depth makes it essential for competitive niches and authority-building campaigns. SpyFu helps businesses take the guesswork out of keyword targeting by offering keyword analytics, tracking, and more. You can leverage SpyFu’s SERP reports and gather competitive intel to fuel their SEO strategies and improve their online visibility. Semrush allows you to do digital marketing from a single platform. More importantly, Semrush makes SEO easy with its SEO Toolkit.

Early Facebook investor Jim Breyer says Zuckerberg has been revitalized by Metas AI push

Neo-Nazi Madness: Metas Top AI Lawyer on Why He Fired the Company

Similarly, ChatGPT and Gemini both offered answers that included references to controversies and criticisms of fossil fuel companies and their greenwashing. And when asked if specific fossil fuel companies were helping the world reach net zero, Meta AI shared criticisms of Shell, Exxon, Chevron and TotalEnergies, but did not have anything negative to say about BP’s role in helping the world reach net zero. Given the overwhelming failure of the fossil fuel industry to take serious action to protect our climate, we should expect generative AI tools to be able to communicate their complicity. And fossil fuel companies that have sent lobbyists to COP summits have also produced enough oil and gas since the 2015 Paris Agreement to cause 17 million heat deaths this century. We asked four chatbots – OpenAI’s ChatGPT, Meta’s MetaAI, X’s Grok and Google’s Gemini – a series of questions about climate change, oil and gas companies, and COP to see what kind of information they would provide. We investigated this around the COP29 summit, at a time when access to reliable climate information is crucial and people may be more likely to seek out information on climate policy and COP29 itself.

With that information, Meta can create ads targeted specifically for you. You were smart to invest in both Apple and Netflix, as both have been phenomenal performers. The trick about selling is to ask yourself whether you believe your shares will keep growing and become more valuable over time.

Gemini is also integrated throughout Google’s advertising services and has become a useful tool for many advertisers to quickly develop an ad campaign that may have taken significantly longer without the platform. This is critical, as advertising still makes up the majority of Alphabet’s revenue, with 75% of its total Q3 revenue coming from advertising sources. OpenAI told us that “being objective,” where a model should inform not influence, is a key principle of how they train their models. However, they said that this principle is one of the hardest to implement and they are aiming to make continual improvements. The good news is that all the chatbots we tested demonstrated an ability to answer questions in detail, and explicitly cite/link to a variety of sources. Meta is also training its AI for use in its Orion AR glasses, which could be the first useful smart glasses to hit the market.

The Motley Fool: Meta Platforms has become a major AI player

In addition to OpenAI, which was chosen Tuesday to be part of Trump’s joint venture on AI infrastructure, Meta also competes with Elon Musk’s AI startup xAI. Musk has emerged as one of Trump’s closest advisors, and he leads Trump’s new government efficiency advisory board. “I think he feels right now with what he’s doing with AI, what he’s doing from a technology standpoint, he feels he’s really unleashed to go for it,” said Breyer, who founded Breyer Capital in 2006 and left Facebook’s board in 2013. “And I think Meta, through a lot of their open source work in AI, is as well positioned in AI as anyone out there.”

Where I expect to see settlements is with big players who either have large swaths of content or content that’s particularly valuable. The New York Times might end up with a settlement, and with a licensing deal, perhaps where OpenAI pays money to use New York Times content. This struck such a nerve, and there are obviously a lot of people who feel that they don’t have the power to tell Meta or anyone else to go away, or to stand up for things that they think, and that’s unfortunate. There are plenty of trolls who think I’m an idiot and a libtard. But so far, no death threats, which is a welcome improvement from the past.

When asked generally about oil and gas companies, Meta AI acknowledges the limitations of their climate action. Just five of the world’s biggest fossil fuel firms, BP, Chevron, Exxon, Shell and TotalEnergies, are set to spend $15 million every single hour between now and 2030 producing more oil and gas. Meta is a company that has a history of producing market-beating returns. This makes it a great stock to buy and hold for the long term, as I’m confident the stock can beat the market over the next five years.

Gemini emerged as one of the top options in the space and has seen massive use in many industries. However, the biggest way it’s being used is by Android smartphone users, as it’s the native generative AI app thanks to Alphabet owning the Android operating system. They told us that the aim is to provide the user the capability the user has asked for.

Meta Platforms

The thing that I hear most often that’s wrong as a technical matter is this concept that these are just plagiarism machines. All they’re doing is taking my stuff and then grinding it back out in the form of text and responses. I hear a lot of artists say that, and I hear a lot of lay people say that, and it’s just not right as a technical matter. But it really is a fundamentally new thing we have not experienced before.

Trading at 24 times forward earnings, Meta is cheaper than many of its big tech counterparts despite growing at a faster pace. Given its reasonable valuation and its potential for above-average growth, I wouldn’t be surprised if Meta has another strong year in 2025. Meta had a tremendous 2024, with strong revenue and earnings-per-share (EPS) growth in multiple quarters. In Q3, its revenue was up 19% year over year and its EPS was up 37%.

It turned out to be one of the most lucrative investments in the history of the venture industry. Breyer said Zuckerberg’s “original vision” was to connect billions of users through the social media platform. Alphabet is one of the cheapest ways to play the AI investment trend, and it’s no wonder it’s a top holding among billionaire hedge funds. I think it’s a top buy now, and this list of other AI stocks owned by billionaire hedge funds is a great place to find other ideas as well.

Artificial intelligence is redefining how we think about social media engagement, influencers, connection, communication, branding and more. Meta sees the opportunity around AI, and the floodgates have been opened. Nothing since the printing press has the potential to change the way we communicate and interact – AI stands alone in that regard. AI-generated avatars will have an even more profound impact on Instagram, Facebook and other social media platforms. Meta’s initiatives are redefining the online conversation, once again, and we are all part of the experiment.

And AI companies are worried that they’re not going to be viewed as popular, that a lot of people are going to think, Oh, you made a copy of the work that should be illegal and not dig into the details of the fair-use doctrine. I did think Zuckerberg and Musk have been particularly egregious in their behavior. But one of the nice things about being in the position I’m in—having a full-time job teaching rather than practicing law—is that I have probably greater freedom than a lot of people to say I don’t need to take that money. Venture capitalist and early Facebook investor Jim Breyer said Wednesday that Meta CEO Mark Zuckerberg has been reenergized by the company’s recent push into artificial intelligence. If you look at how Alphabet integrates AI into its inner workings, it’s clear why Alphabet is a top pick among billionaire hedge funds. Alphabet is integrating AI into its various platforms to ensure that its existing businesses stay on top versus the competition.

She was developed by Rubén Cruz, the designer and founder of agency, The Clueless. By making it free to use, Meta’s AI is more attractive to users than models that you have to pay for. By interacting with and using Meta’s AI, you’re providing training and data points for the model so it can better understand you.

Today, with a recent market value of over $700 billion, I’m a major pharmaceutical concern, tackling diabetes, Alzheimer’s disease, immune system disorders, cancer and more. I recently employed 46,240 people, more than half outside the United States. Employers bear more responsibility with defined-benefit plans, as they have to accumulate funds sufficient to meet their future obligations. With defined-contribution plans, it’s on the employee to decide how much to save and invest.

• Meta AI also acknowledged in some of its responses (such as to the question “Are oil and gas companies going to COP?”) that there were significant concerns over the sincerity of fossil fuel companies’ engagement in COP.
• Generative AI tools are increasingly likely to fall within the scope of digital regulation, such as the Digital Services Act, the incoming EU AI Act or the UK Online Safety Act.
• The 10 stocks that made the cut could produce monster returns in the coming years.
• It turned out to be one of the most lucrative investments in the history of the venture industry.

Cloud computing is a massive part of the AI arms race that isn’t talked about enough. While some of the biggest AI competitors have access to nearly unlimited computing power, most competitors don’t. To keep their costs down, they rent that computing power from a cloud computing provider like Google Cloud. This led to massive growth for Google Cloud, which saw revenue rise 35% year over year in Q3. Alphabet is participating in the generative AI arms race in multiple ways.

There was acknowledgment of fossil fuel complicity in climate chaos. For instance, Grok, which in “Fun” mode declared itself to be giving answers “wrapped in a cloak of humor and a bit of skepticism,” was upfront about its critiques of fossil fuel companies. Hayes says that hundreds of thousands of characters have already been created using Meta’s AI character tool, but most users have kept their creations private. Meanwhile, TikTok is rolling out a suite of products called Symphony, enabling brands and creators to use AI for advertising. Users can create videos using AI-generated avatars, similar to services already offered by Arcads.ai – where AI-generated actors can turn your script into a complete video ad campaign, for a fee.

Unstoppable AI Stock to Buy Before It Soars in 2025

The next few years will be significant in determining the future of generative AI development and whether it can promote access to reliable information or risks undermining the health of our information environments. Generative AI tools are increasingly likely to fall within the scope of digital regulation, such as the Digital Services Act, the incoming EU AI Act or the UK Online Safety Act. These chatbots do all issue warnings that they may produce responses that are inaccurate in some way. Please read the full list of posting rules found in our site’sTerms of Service. Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.

• There are plenty of trolls who think I’m an idiot and a libtard.
• Users can create videos using AI-generated avatars, similar to services already offered by Arcads.ai – where AI-generated actors can turn your script into a complete video ad campaign, for a fee.
• Alphabet is participating in the generative AI arms race in multiple ways.
• You can clone yourself, or create an artificial persona online, using text-to-video software.
• Checking out what billionaires own is a smart investment strategy.
• It also offered the most critical answers about the role of these companies at COP, including that these companies engage in lobbying, PR, running events and networking, as opposed to generic answers about the companies engaging in climate discussions.

The new developments from Meta join an online tool called AI Studio, launched in July to allow users to make their own chatbots. You can clone yourself, or create an artificial persona online, using text-to-video software. Stock buyers looking for hot investing trends to take advantage of are likely aware that artificial intelligence (AI) has been the top trending sector over the past couple of years. However, finding pure-play AI stocks that are worth buying has been tougher because doing AI well involves significant financial resources. More often, the top AI investments have been tech companies with AI segments that are just a part of a broader business. One of these AI-adjacent companies that appears unstoppable is Meta Platforms (META 1.74%), the parent company of Facebook.

The strongest arguments are the ones where the output of a work ends up being substantially similar to a particular copyrighted input. Most of the time, when that happens, it happens by accident or because they didn’t do a good enough job trying to fix the problems that lead to it. Turns out, it’s hard to purge all references to Mickey Mouse from your AI dataset, for instance. If people want to try to generate a Mickey Mouse image, it’s often possible to do something that looks like Mickey Mouse.

This doesn’t require Alphabet to win the AI arms race outright; it just gets to cash in on the massive trend. It also offered the most critical answers about the role of these companies at COP, including that these companies engage in lobbying, PR, running events and networking, as opposed to generic answers about the companies engaging in climate discussions. Generative AI tools are increasingly part of the way we search for information – from search engines providing “AI overviews” to powering chatbots in instant messenger services.

Greenwashing and bothsidesism in AI chatbot answers about fossil fuels’ role in climate change

“Today, we have a rare opportunity to combine human interaction with early-stage AI,” Dearing told TechCrunch. As many people have adopted using generative AI to find information, we wanted to see how reliable current AI chatbots are at providing users with accurate answers relating to climate change. Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. The models we tested did try to compensate for this by visibly drawing from a variety of sources that would ensure perspectives beyond only the fossil fuel companies were represented (by adding labels or providing links to alternative sources used).

Meta’s Yann LeCun predicts ‘new paradigm of AI architectures’ within 5 years and ‘decade of robotics’ – TechCrunch

Meta’s Yann LeCun predicts ‘new paradigm of AI architectures’ within 5 years and ‘decade of robotics’.

Posted: Thu, 23 Jan 2025 15:28:49 GMT [source]

I think this is a huge mistake by the market, as most of the value from generative AI will come from how companies integrate AI into their services, and Alphabet has done extremely well at that. We call on companies that are producing generative AI tools to publish details of the steps they take in development to assess sources for credibility. This process must avoid spreading climate disinformation while ensuring access to a diversity of sources. However, when we asked questions that specifically referenced oil and gas companies by name (BP, ExxonMobil, Chevron, TotalEnergies and Shell), Meta AI produced answers that included greenwashing.

The double-digit-percentage growth is expected to continue in 2025, with Wall Street analysts projecting 15% revenue growth and 12% EPS growth. Analysts forecast that Meta will ramp up its AI spending in 2025, which is why its EPS growth is lower than revenue growth. In June 2024, for example, Chipotle Mexican Grill executed a 50-for-1 split. Pre-split, the shares were trading for around $3,300 apiece, and post-split for around $66. Companies often split their shares to keep them affordable for most investors.

Don’t get me wrong — my accounts have done fine, but they could have done a lot better. The news is not built to give you thoughtful guidance; it is to scare you and get eyeballs on it. Some recent policy shifts have caused controversy, but Meta Platforms has been growing rapidly and delivering huge profit margins. Its stock is also reasonably priced at a recent price-to-earnings (P/E) ratio of 29. In a phone conversation, Lemley explained what motivated his decision to quit, and where he sees the broader legal landscape on AI and copyright going, including his suspicion that OpenAI may settle with The New York Times. Zuckerberg has looked to smooth over relations with President Donald Trump since his election victory as Meta tries to established itself as an AI frontrunner.

Fluent in Spanish, she travels the world, according to her Instagram account which has nearly 350,000 followers. Aitana earns between $3,000-10,000 per month from her brand deals, according to Euronews. She’s active on Fanvue, a competitor to OnlyFans, where digital creators can monetize their content online. Aitana, as the first two letters in her name suggest, is not real, and neither is her backstory.

Meta has made a series of moves to appease the Trump administration. The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Alphabet wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.

Meta’s AI investments may not directly affect its revenue statements, but the research it is conducting is important in ensuring its other products are top-of-the-line and incorporate the latest technology. Still, even with AI not being a huge factor in Meta’s revenue, the stock looks poised to go higher based on its current financial picture. As of the company’s third quarter, Meta AI had more than 500 million monthly active users. And in early October, Meta said that over 1 million advertisers in the last month had used its generative AI tools to create more than 15 million ads.

Meta is taking a unique approach to the generative AI arms race; it’s making its model free to use and build on. This is a stark difference from many of its competitors, but it could be a bet that pays off massively over the long run. I think this bodes well for Meta and could be a catalyst for the stock to soar.